How to Encourage Employees to Pursue Professional Development

Professional development shouldn't stop just because someone lands a good job at your company. Here's how to encourage it in the workplace.Employees who pursue professional development in their careers tend to have higher productivity and job satisfaction.Employers should create opportunities for formal and informal professional development.Some professional development programs include "lunch and learns," internal mentorships, company or industry expert speakers, and online programs.This article is for small business owners, HR managers, and team leaders who want professional development ideas to help employees learn and grow.As the worldwide business landscape evolves, responding to the whims of technology and increased competition, so does the importance of professional development programs. Designed to arm employees with new resources to succeed in their positions, even preparing them to accept additional duties within the company, these…
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Importance of Professional Development Programs

Many employers shy away from professional development programs, thinking they are unnecessary. However, there are several ways these programs can benefit not just your employees, but also your business. Employee knowledge and advancementBeyond the benefits of supplemental training for one's job, professional development enhances an employee's value and ensures they remain relevant in their career field, said Steve Smith, founder and CEO of GrowthSource Coaching. Professional development can also involve an employee becoming certified in a field complementary to their current position. Development certification is one way for staffers to demonstrate they can perform bigger and better things, upping their value to their employers and the workforce in general. "Becoming irrelevant is the fastest way to lose your job or, if [you own] a company, have your business decline," Smith…
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Employee Professional Development Ideas

As team members, your employees can work both individually and together to reach a common goal. The personal growth of each employee contributes to the success of the entire business. According to Adrian Ridner, CEO and co-founder of Study.com, the acknowledgment of an employee's talents and successes in fulfilling their job responsibilities builds their confidence, which increases employee retention and morale. An Akumina study showed that millennials tend to favor moving from one job to another. Empowering employees, especially younger workers susceptible to job hopping, to succeed in their current roles and ultimately move up could reduce this turnover. There are numerous ways for employees to pursue professional development. Follow these steps to find the program – or combination of programs – that works best for your team. Consult employees…
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Know More About Sales funnel FAQs

How is a sales funnel different from a marketing funnel?The sales funnel begins at the end of the marketing funnel. The marketing funnel builds prospects' interest in your brand, guiding them from their first interaction to the point where they have some interest in learning more about your products or services. The marketing funnel also helps with generating and nurturing leads. Once the prospect is aware of your brand, they exit the marketing funnel and enter the sales funnel. What is the difference between a sales pipeline and a sales funnel?A sales pipeline is a sequence of steps for turning a prospect from a lead into a customer. The prospect moves through each step until they make a purchase and become a customer. The sales pipeline and the sales funnel…
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How to Build a Sales Funnel

Creating a sales funnel is essential for moving prospects from initial contact to the final sale. You can then track the level of behavior and engagement at each stage to see where the prospect is in the sales funnel and determine how well it is working. There are many ways to create a sales funnel, and different businesses and industries have their own types of sales funnels. Follow these steps to create a sales funnel for your business: Create a landing page.The landing page is often the first opportunity for a prospect to learn about your business and its products and services. Users will arrive at your landing page in different ways; they might click an ad or link on a social media page, download an e-book, or sign up…
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