How is a sales funnel different from a marketing funnel?
The sales funnel begins at the end of the marketing funnel. The marketing funnel builds prospects’ interest in your brand, guiding them from their first interaction to the point where they have some interest in learning more about your products or services. The marketing funnel also helps with generating and nurturing leads. Once the prospect is aware of your brand, they exit the marketing funnel and enter the sales funnel.
What is the difference between a sales pipeline and a sales funnel?
A sales pipeline is a sequence of steps for turning a prospect from a lead into a customer. The prospect moves through each step until they make a purchase and become a customer. The sales pipeline and the sales funnel have the same stages, but they are represented differently. The sales pipeline explains the value, quantity, and stage of different open deals at a given time, while the sales funnel helps sales teams understand the total number of deals and what percentage of those deals have passed through each stage of the sales process.
What is a sales funnel manager?
A sales funnel manager helps with overseeing the customer journey, from attention to action, as well as identifying and closing any leaks in the sales funnel. Customer relationship management (CRM) software automates and streamlines the process of managing the sales funnel, including qualifying leads, tracking prospects’ activity at each stage of the buyer journey, and following up automatically when the time is right. CRM software can also help to define the sales process, identify leaks in the sales funnel, and streamline the conversion process so prospects reach the bottom of the sales funnel.